![]() Many people are turning to plant-based alternatives or simply decreasing how much milk they use.įairlife may even help milk consumption in the long-term, as it provides one more option for customers to choose from. However, milk already faces considerable competition. Some observers worry that Fairlife milk might compete with conventional milk. It also means that the nutrients do come from milk itself. This allows the milk to be higher in protein and calcium, while having less sugar. In the case of Fairlife, the milk is filtered and components are then recombined in different proportions. ![]() This is similar to how water is filtered to remove impurities. It is created through a process of ultra-filtering milk. In some ways, Fairlife can be considered a milk byproduct. It has much more reach and branding power than any single farm. The owners approached Coca-Cola about distribution, as the product wasn’t reaching a wide enough audience.Īnd, why not? Coca-Cola is a powerful company. The farm is well-known for transparency and allows people to see all the steps in food production, including the way that the animals are treated. They own Fair Oaks Farms, which has become famous in its own right. Fairlife milk was created by Mike and Sue McCloskey. Where Fairlife Milk Comes FromĬoca-Cola might distribute the milk, but they didn’t develop it. You probably wouldn’t choose to replace all of your milk with Fairlife. Then again, Fairlife is marketed as a premium product. That’s rough, especially for families who drink a lot of milk. Ounce for ounce, you’re playing almost twice as much for Fairlife milk. It costs significantly more than regular milk and comes in a fairly small container. So, what’s fact and what’s fiction? The Priceįairlife is expensive. Coca-Cola isn’t known for healthy products. Getting that outcome without heavy processing seems unlikely.Īnd finally, Fairlife is distributed by Coca-Cola. It has more protein, more calcium and less sugar than regular milk. Others are skeptical of the product itself. This is one reason why plant-based milks, like almond milk, have become popular. Many people feel we shouldn’t be consuming dairy. Some of that controversy comes from milk itself. Some people say that the chocolate version is absolutely horrible, while other people love it.įairlife does have many advantages. Comments on the post by The Impulsive Buy highlight a similar pattern.The Impulsive Buy highlights an aftertaste in the chocolate milk (due to the use of sweeteners), but states that it mostly just tastes like chocolate milk.The Fairlife version was considered thicker and creamier. But, Fairlife 2% was more popular than regular 2% milk. The same was true for full fat and for chocolate milk. A blind taste test by Buzz Feed found that most participants preferred regular skim milk over Fairlife skim.The biggest difference was that Fairlife was significantly creamier. Erica from Whimsical September mentioned that her family preferred the whole milk from Fairlife over regular versions.The article also mentions that the chocolate milk tastes sweet and chocolaty, which is appealing. Protein Kitchen talks about how the milk lacks the sweetness and creaminess that you find with regular 2% milk.
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